RAPAPORT | Gem Diamonds Sales Rise in Solid Market for Large Stones

Recent news from Rapaport suggests something more interesting than a competition between natural and laboratory grown diamonds. It highlights that customers often buy for very different reasons, even when two products look almost identical. Perhaps the most important question is not which diamond is better, but what the customer believes they are buying. How much […]

REUTERS | Jewellery will help shape luxury winners

Reuters suggests jewellery may currently be one of luxury’s strongest performing categories while parts of fashion slow. That may say as much about customer psychology as market performance. People rarely buy expensive jewellery simply because they desire it. They buy because they feel confident that its value will endure. What have you found gives customers […]