From Breaking News to Better Practice
COSMOPOLITAN | Celebrity Engagement Rings Sell More Than Jewellery
Celebrity engagement rings may appear to be about style, but the real lesson is why stories create desire long before customers compare diamonds or settings.
SCMP | How Jewellers are Transforming Healthcare Wearables
The next opportunity for jewellery may already exist outside the jewellery industry. The challenge is recognising it before everyone else.
RAPAPORT | Gem Diamonds Sales Rise In Solid Market
A story about exceptional natural diamonds reveals a much bigger lesson about customer motivation, perceived value and making better recommendations.
REUTERS | As Fashion Stumbles, Jewellery Shapes Luxury Winners
Jewellery’s resilience may have less to do with fashion than with confidence. A recent Reuters story reveals a wider lesson about how customers make important purchasing decisions.