Acquire Customers
Create opportunities through purposeful connections and thoughtful engagement
Your next customer relationship can begin in the boutique, through an introduction or at an event. Acquire Customers helps jewellery professionals take the initiative, develop relevant networks and recognise how to support prospective customers as they move towards a decision.
This is one of eight courses in the Certified Jewelry Professional programme. It contains six units in the Skillset track.
What you will learn
By the end of this course, you will be able to:
- Recognise when you have enough insight to begin a relevant conversation.
- Build a networking approach around meaningful connections and appropriate follow up.
- Assess a prospective customer’s needs, timing and decision process.
- Adapt your approach to the customer’s stage in their buying journey.
- Engage the different people involved in a purchase decision.
- Use authentic recommendations, testimonials and evidence to build confidence.
Who this course is for
Acquire Customers is for jewellery retail professionals who want to develop opportunities beyond waiting for customers to enter the store. It is useful for associates building their networks, following up introductions or supporting prospective customers who are still exploring their options.
Managers and coaches can use the course to help their teams practise proactive engagement, prioritise opportunities and approach customer acquisition with greater consistency.
What the course covers
Minimum Viable Insight
Explore Networking
Qualify Leads
Support the Journey
Recognise the stages from initial awareness through consideration, evaluation, decision and after purchase. Use Ask, Align, Advance to match your approach to the customer’s readiness and agree a useful next step.
Sell to Committees
Understand how couples, families and other advisers influence a jewellery purchase. Use the FRAME model to identify those involved, explore their priorities and help them reach a shared decision.
Social Proof
How learning works
Each unit combines a short learning video with a quiz and an individual activity.
The activities ask you to apply the ideas to your own experience, so you finish with more than a set of concepts: you have a clearer view of your direction and practical actions to take at work.
The Coach format adds resources for guided discussion and team development.
Choose how to use this course
For individuals
Work through the six units at your own pace. Watch the videos, check your understanding and complete activities that help you build connections and develop customer opportunities.
For coaches
Guide colleagues through the same six units, individually or as a group. Alongside the learner content, this format includes group activities, facilitation guides, coaching guides and downloadable PowerPoint presentations to help you prepare and lead the learning.
You can use the materials with your team. Each learner must have their own account to receive a certificate.
Course details
Estimated study time: 8 hours
Access period: 12 months
For individuals: US$99
For coaches: US$149
Bundle discounts available
Certificate of completion
Receive the CJP Institute Certificate of Completion when you complete all course content and achieve 100% on the quiz.
Using the course with your team
Coaches can use the learning materials, facilitation guides, coaching guides and downloadable PowerPoint presentations with their team.
Each learner must have their own account to receive a certificate.
Part of the CJP programme
Acquire Customers is the second course in the Skillset track of the Certified Jewelry Professional programme. It builds on the interpersonal skills explored in Develop Your Skills, applying them to networking, proactive engagement and the development of new customer relationships.
CJP Affiliates
The Jewellery Industry Network (JIN) Australia was created to assist and connect all areas and types of businesses within the jewellery industry.
Certified Jewelry Professional
Build the mindset, knowledge, and practical skills to become a trusted adviser, create exceptional customer experiences, and develop a career you can be genuinely proud of.
Learning Assets
Through expert led videos, practical worksheets, individual and group activities, knowledge checks, and structured coaching support, learners build understanding, apply new skills, reinforce knowledge, and continue developing long after the course is complete.
Video Lessons
Learner Worksheets
Exercises and Activities
Knowledge Quizzes
Coaching Assets
Through structured coaching conversations, reflection exercises, and development prompts, they reinforce workplace application, encourage continuous improvement, and help transform new knowledge into lasting professional habits and improved performance.
Facilitator Guides
