Make the Pitch
Present your offer with structure, relevance and confidence
Understanding a customer’s needs is the starting point. Your next task is to show how your offer meets them. Make the Pitch helps jewellery professionals prepare persuasive presentations, combine emotion with evidence and guide customers towards a clear next step.
This is one of eight courses in the Certified Jewelry Professional programme. It contains six units in the Skillset track.
What you will learn
By the end of this course, you will be able to:
- Summarise a customer opportunity and invite a relevant next conversation or appointment.
- Prepare visual materials, product examples and evidence that support your message.
- Structure a presentation using Attention, Interest, Desire and Action.
- Build a dialogue that connects customer needs with a solution and supporting proof.
- Explore the implications of a customer’s situation and the value of addressing it.
- Deliver your pitch with clear language, composed body language and appropriate pacing.
Who this course is for
Make the Pitch is for jewellery retail professionals who want to present products, design concepts and recommendations more effectively. It is useful for associates preparing private appointments, following up prospective customers or explaining a considered purchase.
Managers and coaches can use the course to help their teams structure presentations, select supporting materials and practise their delivery.
What the course covers
Reach Out
Turn an earlier conversation into an opportunity to present your offer. Use the SUMMARY framework to restate the customer’s priorities, explain a relevant direction and secure agreement on the next step.
Build Your Pitch Toolkit
AIDA
Structure your pitch through Attention, Interest, Desire and Action. Connect relevant product information with personal meaning, then invite a next step suited to the customer’s readiness.
DIPADA
Build a problem solving dialogue through Define, Identify, Proof, Agreement, Desire and Action. Clarify the need, propose a suitable solution and check understanding before moving forward.
SPIN
Present with Impact
Bring your preparation and pitch structure together through the Four Ps: Prepare, Posture, Project and Personalise. Practise your delivery, manage your pacing and respond to the customer’s reactions.
How learning works
Each unit combines a short learning video with a quiz and an individual activity.
You will prepare outreach messages, organise your pitch materials and practise applying different frameworks to jewellery customer situations.
The Coach format adds group activities, role play and guidance for reviewing pitch structure and presentation delivery.
Choose how to use this course
For individuals
Work through the six units at your own pace. Watch the videos, check your understanding and complete activities that connect the course to your career and daily work.
For coaches
Guide colleagues through the same six units, individually or as a group. Alongside the learner content, this format includes group activities, facilitation guides, coaching guides and downloadable PowerPoint presentations to help you prepare and lead the learning.
Course details
Estimated study time: 8 hours
Access period: 12 months
For individuals: US$99
For coaches: US$149
Bundle discounts available
Certificate of completion
Receive the CJP Institute Certificate of Completion when you complete all course content and achieve 100% on the quiz.
Using the course with your team
Coaches can use the learning materials, facilitation guides, coaching guides and downloadable PowerPoint presentations with their team.
Each learner must have their own account to receive a certificate.
Part of the CJP programme
Make the Pitch is the third course in the Skillset track of the Certified Jewelry Professional programme. It follows Acquire Customers, helping you turn customer insight and engagement into a structured presentation of your offer.
CJP Affiliates
The Jewellery Industry Network (JIN) Australia was created to assist and connect all areas and types of businesses within the jewellery industry.
Certified Jewelry Professional
Build the mindset, knowledge, and practical skills to become a trusted adviser, create exceptional customer experiences, and develop a career you can be genuinely proud of.
Learning Assets
Through expert led videos, practical worksheets, individual and group activities, knowledge checks, and structured coaching support, learners build understanding, apply new skills, reinforce knowledge, and continue developing long after the course is complete.
Video Lessons
Learner Worksheets
Exercises and Activities
Knowledge Quizzes
Coaching Assets
Through structured coaching conversations, reflection exercises, and development prompts, they reinforce workplace application, encourage continuous improvement, and help transform new knowledge into lasting professional habits and improved performance.
Facilitator Guides
