Close the Deal

Help customers reach a confident decision and complete their purchase with care

A strong presentation can still leave questions about price, timing or the choice itself. Close the Deal helps jewellery professionals respond to concerns, manage negotiation and invite commitment while protecting customer trust and the value of their offer.

This is one of eight courses in the Certified Jewelry Professional programme. It contains six units in the Skillset track.

What you will learn

By the end of this course, you will be able to:

  • Explore customer objections and respond calmly with relevant reassurance.
  • Identify the people who influence or approve a purchase.
  • Explain genuine timing considerations without creating undue pressure.
  • Prepare for negotiation with clear boundaries and a focus on mutual value.
  • Recognise readiness, confirm agreement and invite the purchase.
  • Plan after sales communication that confirms details and supports customer satisfaction.

Who this course is for

Close the Deal is for jewellery retail professionals who want greater confidence in the final stages of a sale. It is useful for associates handling customer hesitation, discussing price or helping several people agree on a purchase.

Managers and coaches can use the course to help their teams practise closing conversations, protect value during negotiation and deliver consistent after sales care.

What the course covers

Handle Objections

Listen carefully to concerns before offering an explanation. Use Listen, Acknowledge, Explore and Respond to uncover the issue and provide reassurance that addresses what the customer actually needs.

Identify Decision Makers

Map the people involved in a purchase and understand their roles. Explore who decides, recommends, influences or supports the choice, then plan communication that includes the relevant people.

Create Urgency

Understand whether hesitation relates to emotion, practical concerns or timing. Explain genuine considerations such as availability and delivery deadlines, and offer a manageable next step that keeps the customer in control.

Manage Negotiation

Prepare your boundaries and understand where flexibility is available. Use Anchor and Frame, Give Get Guard and CALM to discuss value, manage concessions and work towards a mutually satisfactory agreement.

Deliver the Close

Recognise when the customer is ready and invite commitment naturally. Practise Calm, Confirm, Commit, alongside readiness checks and gradual next steps that help you address any remaining concerns.

After Sales Service

Plan thoughtful communication after the purchase using Confirm, Continue and Cultivate. Check transaction details, explain care and documentation, and follow up to ensure the customer feels supported.

How learning works

Each unit combines a short learning video with a quiz and an individual activity.

You will practise responses to objections, map buying decisions and prepare approaches to negotiation, closing and after sales care.

The Coach format adds group activities, role play and guidance for reviewing how colleagues handle these customer conversations.

Choose how to use this course

For individuals

Work through the six units at your own pace. Watch the videos, check your understanding and complete activities that help you guide purchase decisions with confidence and care.

For coaches

Guide colleagues through the same six units, individually or as a group. Alongside the learner content, this format includes group activities, facilitation guides, coaching guides and downloadable PowerPoint presentations to help you prepare and lead the learning.

You can use the materials with your team. Each learner must have their own account to receive a certificate.

Course details

Estimated study time: 8 hours
Access period: 12 months
For individuals: US$99
For coaches: US$149
Bundle discounts available

Certificate of completion

Receive the CJP Institute Certificate of Completion when you complete all course content and achieve 100% on the quiz.

Using the course with your team

Coaches can use the learning materials, facilitation guides, coaching guides and downloadable PowerPoint presentations with their team.

Each learner must have their own account to receive a certificate.

Part of the CJP programme

Close the Deal is the fourth course in the Skillset track of the Certified Jewelry Professional programme.

It follows Make the Pitch, helping you turn a well supported recommendation into a confident purchase decision and a carefully completed customer experience.

Certified Jewelry Professional

Build the mindset, knowledge, and practical skills to become a trusted adviser, create exceptional customer experiences, and develop a career you can be genuinely proud of.

Learning Assets

Through expert led videos, practical worksheets, individual and group activities, knowledge checks, and structured coaching support, learners build understanding, apply new skills, reinforce knowledge, and continue developing long after the course is complete.

Video Lessons

Learner Worksheets

Exercises and Activities

Knowledge Quizzes

Coaching Assets

Through structured coaching conversations, reflection exercises, and development prompts, they reinforce workplace application, encourage continuous improvement, and help transform new knowledge into lasting professional habits and improved performance.

Facilitator Guides

Coaching Guides

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