Grow Your Business
Turn customer relationships and everyday learning into lasting growth
Completing a sale creates opportunities to strengthen relationships, improve your approach and develop your business. Grow Your Business helps jewellery professionals deliver consistent service, coordinate colleagues and use customer insight to guide what they do next.
This is one of eight courses in the Certified Jewelry Professional programme. It contains six units in the Skillset track.
What you will learn
By the end of this course, you will be able to:
- Review customer interactions and turn lessons into practical improvements.
- Establish service routines that support lasting customer relationships.
- Identify strategic accounts and plan appropriate attention and support.
- Coordinate colleagues to deliver a consistent customer experience.
- Encourage referrals and advocacy in ways that respect customer preferences.
- Use everyday data to investigate opportunities and test improvements.
Who this course is for
Grow Your Business is for jewellery retail professionals who want to develop lasting customer relationships and take greater responsibility for business growth. It is useful for associates managing an established customer base, coordinating complex orders or preparing to support others.
Managers and coaches can use the course to help their teams improve service consistency, collaborate effectively and learn from customer feedback and business results.
What the course covers
Adapt and Improve
Make reflection part of your working routine. Use Review, Refine, Repeat to examine an interaction, choose a practical adjustment and apply what you have learned next time.
Exceptional Service
Strategic Accounts
Identify customers with strong relationship potential through purchase patterns and influence. Plan suitable levels of attention and coordinate specialist support while maintaining consistent service across your customer base.
Manage Customer Success
Guide work involving colleagues, even when you are not their manager. Use frameworks including GROW and RACI to clarify outcomes, agree responsibilities and review progress towards the customer’s desired result.
Customer Advocacy
Data Driven Marketing
How learning works
Each unit combines a short learning video with a quiz and an individual activity.
You will review your performance, plan service routines and strategic account support, and design a small test informed by your business data.
The Coach format adds group activities and guidance for discussing customer relationships, practising coordination and reviewing improvement plans with your team.
Choose how to use this course
For individuals
For coaches
Guide colleagues through the same six units, individually or as a group. Alongside the learner content, this format includes group activities, facilitation guides, coaching guides and downloadable PowerPoint presentations to help you prepare and lead the learning.
You can use the materials with your team. Each learner must have their own account to receive a certificate.
Course details
Estimated study time: 8 hours
Access period: 12 months
For individuals: US$99
For coaches: US$149
Bundle discounts available
Certificate of completion
Receive the CJP Institute Certificate of Completion when you complete all course content and achieve 100% on the quiz.
Using the course with your team
Coaches can use the learning materials, facilitation guides, coaching guides and downloadable PowerPoint presentations with their team.
Each learner must have their own account to receive a certificate.
Part of the CJP programme
Grow Your Business is the fifth and final course in the Skillset track of the Certified Jewelry Professional programme. It follows Close the Deal, bringing the learning pathway together through lasting customer relationships, collaborative leadership and continuous improvement.
CJP Affiliates
The Jewellery Industry Network (JIN) Australia was created to assist and connect all areas and types of businesses within the jewellery industry.
Certified Jewelry Professional
Build the mindset, knowledge, and practical skills to become a trusted adviser, create exceptional customer experiences, and develop a career you can be genuinely proud of.
Learning Assets
Through expert led videos, practical worksheets, individual and group activities, knowledge checks, and structured coaching support, learners build understanding, apply new skills, reinforce knowledge, and continue developing long after the course is complete.
Video Lessons
Learner Worksheets
Exercises and Activities
Knowledge Quizzes
Coaching Assets
Through structured coaching conversations, reflection exercises, and development prompts, they reinforce workplace application, encourage continuous improvement, and help transform new knowledge into lasting professional habits and improved performance.
Facilitator Guides
